Valentine’s Day In Brazil

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Let’s take a closer look at how Brazil celebrates this Valentine's Day and a few ideas for the upcoming American version.  

Valentine’s Day In Brazil

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In the US, Valentine’s Day is celebrated on February 14. Many of us are already researching and booking fancy restaurants to ensure the perfect romantic evening.

Valentine’s Day In Brazil

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But in Brazil, Valentine’s Day is observed in June. Brazilians have similar customs to honor a sweetheart, such as flowers and chocolates, along with a few unique traditions.

Why Brazilian Valentine’s Day Is In June

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Valentine’s Day in Brazil takes place on June 12 for two reasons ... 

Why Brazilian Valentine’s Day Is In June

First, to honor Saint Anthony, a Catholic saint associated with matchmaking and prosperous marriage

Why Brazilian Valentine’s Day Is In June

Second, because February is a time to prepare for the country’s largest and most famous celebration: Carnaval.  

Why Brazilian Valentine’s Day Is In June

In all actuality, it was one rather brilliant publicist who declared Brazilian Valentine’s Day to be on June 12.  

Why Brazilian Valentine’s Day Is In June

Joao Doria was hired by a clothing store in the late 1940s to come up with a strategy to boost sales.  

Why Brazilian Valentine’s Day Is In June

Inspired by enthusiasm and commercialism surrounding Brazilian Mother’s Day, Doria decided to try his hand at creating a new holiday.

Why Brazilian Valentine’s Day Is In June

The tactic worked quite well, and Brazilians have been celebrating their version of Valentine’s Day on June 12 ever since.

How Is Valentine’s Day In Brazil Celebrated?

Valentine’s Day in Brazil is known as “Dia dos Namorados,” which means “Lovers Day.”

How Is Valentine’s Day In Brazil Celebrated?

It is celebrated in much the same way it is in the US: couples exchange tokens and enjoy a fine meal out or at home.

How Is Valentine’s Day In Brazil Celebrated?

Of course, Brazil adds its own spin with a few distinct traditions...

Simpatias For Brazilian Valentine’s Day

Singles in Brazil may also perform a little ritual to attract a sweetheart. These rituals are called simpatias, or “sympathies.”

Simpatias For Brazilian Valentine’s Day

For example, a person looking for love might add a pinch of salt to a rose in water, then use the water to bathe two days later.

Simpatias For Brazilian Valentine’s Day

There are over a hundred simpatias but the most important element in each ...

Singles Events

Being single on Valentine’s Day in Brazil can actually be a blast! Many bars and restaurants hold singles events.

Valentine’s Day Ideas For 2024

If you’re feeling the pressure for Valentine’s Day this year, you’re not alone. Many people report feeling stressed.

Valentine’s Day Ideas For 2024

Luckily, Texas de Brazil is a one-stop shop for a truly memorable Valentine’s Day

Texas De Brazil Is A Top Date Night Restaurant

With its delicious food, unparalleled service, and vibrant atmosphere, Texas de Brazil is the perfect date night spot any time of the year.

Texas De Brazil Is A Top Date Night Restaurant

A perfect balance of upscale dining balanced by a warm, unpretentious vibe, a romantic evening is all but guaranteed. 

Texas De Brazil Offers Take Out

If you prefer a cozy night in, you can still enjoy a delicious meal. Texas de Brazil offers takeout meals with all of your favorite meats and side dishes.